3 years. 19 events.
Building on a 10-year partnership.
3 years. 19 events.
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TRANSMOTO
The Memorable Moments
What we have built together
The Partnership at a Glance
The numbers so far
JAN 1, 2024 – PRESENT
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Total rider entries
0
Unique riders
0
Total attendance
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Events staged
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Juniors & Ladies Loop entrants
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Rate the events good or excellent
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All-inclusive content reach
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Economic stimulus generated
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Average entrant income
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In the last three years, 3,340 riders have raced one Transmoto Enduro Event, 1,563 have raced two or more, 625 have done three-plus, and 165 have lined up five or more times — a fresh audience at every event, with a loyal core that keeps coming back.
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Bespoke Purchase Survey
From intent to actual sales
Our individual event reports only capture what riders intend to buy. So, for this review we commissioned a dedicated survey to capture what the Transmoto audience has actually purchased since January 2024 — and how many bikes were a KTM, Husqvarna or GASGAS.
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Bought a dirt bike since Jan 2024
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Of those purchases were KTM Group
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Bought brand-new from a dealership
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Name a KTM Group brand as their next purchase
BRAND ACTUALLY PURCHASED SINCE JAN 2024
KTM GROUP NEW-BIKE SALES SINCE JAN 2024
~$24M
Around 1 in 3 surveyed riders bought a brand-new KTM Group bike. Scaled across our ~4,900 unique riders, that points to an estimated $24 million in new KTM Group bike sales.
TRANSMOTO
KTM, Husqvarna & GASGAS Owners
Two in three riders are already yours — and are being retained
BIKE CURRENTLY RIDDEN
64%
are KTM, Husqvarna or GASGAS
BRAND INTENDED FOR NEXT PURCHASE
67%
intend to buy a KTM Group brand next
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Other Manufacturers
The other third is a conversion opportunity
One in three Transmoto Enduro Event entrants is currently riding a rival brand. That's the share the partnership puts within reach. Yamaha is the one to watch: the single most-ridden rival, and the brand the most riders name as their next buy outside of the KTM Group.
BIKE CURRENTLY RIDDEN — RIVAL BRANDS
36%
ride a rival brand today
INTEND TO BUY NEXT — RIVAL BRANDS
33%
plan to buy a rival next
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What They Ride
Weapons of choice
DISCIPLINE — BIKE RIDDEN AT EVENT
ENGINE — BIKE RIDDEN AT EVENT
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Creating pathways into the sport
- 50% of entrants are Transmoto event first-timers
- 56% only ride Transmoto events when it comes to racing — the only race they'll do all year
- 70% raced under a One Event Competition Licence, rather than an annual Senior National MA Licence
- 83% of entrants are road-licensed
TRANSMOTO
Transmoto Enduro Events serve as a non-intimidating front door into competitive off-road motorcycle racing, and funnel a pipeline of new customers into the KTM Group's motorcycles, parts and accessories.
2024 Transmoto 8-Hour @ Cooby Dam, Qld
TRANSMOTO
Demo Bike Programs
KTM Group demo bikes
Across seven events in 2025 and 2026, Transmoto entrants test rode the latest KTM Group machinery — a ride-before-you-buy funnel that puts riders on new bikes and points them straight at the dealer network. Transmoto Enduro Events provide a ready-made event platform and audience for the demo bike program.
2025 · GASGAS United In Dirt Tour
- Miva StationQLD
- NarrabriNSW
- EskdaleVIC
2026 · KTM Group Demo Bike Program
- Macleay ValleyNSW48 riders
- Miva StationQLD56 riders
- NarrabriNSW65 riders
- EskdaleVICUpcoming
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Demo Bike Programs
See it in action
TRANSMOTO
Transmoto riders don't just turn up; they spend – on servicing, parts, gear and new bikes, and in every town that hosts an event. Here's what three years of that adds up to.
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The Economic Engine
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in economic spending
The total stimulus Transmoto Enduro Events have driven through the motorcycle industry and the regional towns that host us — across 17 events to date.
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The Economic Engine
Where the $18.07M comes from
MOTORCYCLE INDUSTRY SPEND
$14.11M
Spent through the motorcycle industry
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Parts & servicing
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Riding apparel
HOST-TOWN ECONOMIES
$3.96M
Injected into the regional towns that host us
TRANSMOTO
Community & Region
More than a race weekend
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Raised for local RFS / CFA & local charities
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Attendees travel in from outside the area
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Travel 150km+ to ride, most staying multiple days
Pole Position auctions, the MXstore Charity Boot Race, local track-builders and businesses — the program leaves every host community better off.
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Reach & Media
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all-inclusive content reach
Across social, email, web, video and press — the total brand exposure the Transmoto Enduro Events program has delivered for the KTM Group over three years.
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Reach & Media
The channels behind it
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Organic social reach
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Paid social reach
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Emails delivered
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Event website page-views
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Paid link clicks
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Event posts across Facebook & Instagram
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Paid social ad campaigns
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YouTube videos produced
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Branded Assets
Everywhere you look
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Rider Sentiment
Riders love it — and come back
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Rate sign-on good/excellent
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Rate registration good/excellent
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Loved it, can't wait to return
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Strategy Moving Forward
Participant first
- Sunday-night camping
- In-house catering
- Evolution of experience & offering
- Execute, listen, adjust
- Participation leaderboard
Robust · Sustainable · Future-proof
Reduce frequency, increase impact
Partnership evolution
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Upcoming Events
2026 2 events remaining
Sept 12–13
Transmoto 8-Hour @ Eskdale, Vic
SOLD OUT · 650 riders
Oct 24–25
Transmoto 12-Hour @ Batemans Bay, NSW
Entries open Aug · 600 riders anticipated
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Upcoming Events
2027 6 events
March
Transmoto 8-Hour @ Macleay Valley, NSW
April
Transmoto Narrabri Weekender
3 nights camping
May
Transmoto 8-Hour @ Miva Station, Qld
September
Transmoto 8-Hour @ Eskdale, Vic
October
Transmoto 8-Hour @ Young, NSW
October
Transmoto 8-Hour @ Coffs Harbour, NSW
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Upcoming Events
2028 6 events
March
Transmoto 12-Hour @ Batemans Bay, NSW
April
Transmoto 8-Hour @ New Venue
May
Transmoto 8-Hour @ Miva Station, Qld
September
Transmoto Narrabri Weekender
3 nights camping
September
Transmoto 8-Hour @ Eskdale, Vic
October
Transmoto 8-Hour @ Blayney, NSW
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New Concepts
Transmoto 24-Hour Enduro
A marquee endurance format on the horizon — racing day into night, the biggest test yet, and a new flagship for the KTM Group partnership to anchor.
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The program
works.
19 events across three years. A high-value, brand-loyal audience. Millions of touchpoints. Real spend, real communities, real bike sales. We're proud of what we've built with KTM, Husqvarna, GASGAS & WP — and there's a clear runway for the years ahead.
