3 years. 19 events.
Building on a 10-year partnership.
What the naming-rights sponsorship of the Transmoto Enduro Events program has delivered for KTM, Husqvarna, GASGAS & WP over the last three years.
3 years. 19 events.
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TRANSMOTO
The Memorable Moments
What we have built together
The Partnership at a Glance
The numbers so far
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Events staged
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Total rider entries
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Unique riders
1 in 3 come back for more
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Average entrant income
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Juniors & Ladies Loop entrants
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Total attendance
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All-inclusive content reach
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Economic stimulus generated
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Rate the events good or excellent
TRANSMOTO
In the last three years, 1,563 riders have raced two or more events, 625 have done three-plus, and 165 have lined up five or more times — a fresh audience at every event, with a loyal core that keeps coming back.
TRANSMOTO
Bespoke Purchase Survey
From intent to actual sales
Our event reports capture what riders intend to buy. So for this review we commissioned a dedicated survey to capture what the Transmoto audience has actually purchased since January 2024 — and how much of it is KTM Group.
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Bought a dirt bike since Jan 2024
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Of those purchases were KTM Group
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Bought brand-new from a dealership
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Name KTM Group as their next purchase
BRAND ACTUALLY PURCHASED SINCE JAN 2024
INDICATIVE — KTM GROUP NEW-BIKE SALES SINCE JAN 2024
~$24M
≈32% of riders bought a new KTM Group bike (47% new × 68% KTM Group) × ~$15K avg × 4,903 unique riders.
Indicative only — self-selection may inflate incidence; even at half the surveyed rate that's $11M+.
INTERIM — live survey data: 157 responses and counting (survey still open; figures will firm up). Bespoke survey commissioned specifically for this KTM Group review — capturing recent purchase history the standard event reports don't.
TRANSMOTO
84% are road-licensed riders, and 70% race on a one-event licence — Transmoto Enduro Events are the front door into competitive off-road racing, and present a pipeline of new customers into the KTM Group.
TRANSMOTO
KTM, Husqvarna & GASGAS Owners
Two in three riders are already yours — and are being retained
BIKE CURRENTLY RIDDEN
65%
are KTM · Husqvarna · GASGAS
BRAND INTENDED FOR NEXT PURCHASE
67%
intend to buy KTM Group next
TRANSMOTO
Other Manufacturers
The other third is a conversion opportunity
One in three Transmoto Enduro Event riders is on a rival brand today — a warm, in-market audience. That's the share the partnership puts within reach. Yamaha is the one to watch: the single most-ridden rival, and the brand the most riders name as their next buy.
BIKE CURRENTLY RIDDEN — RIVAL BRANDS
35%
ride a rival brand today
INTEND TO BUY NEXT — RIVAL BRANDS
33%
plan to buy a rival next
TRANSMOTO
What They Ride
Weapons of choice
DISCIPLINE — BIKE RIDDEN AT EVENT
ENGINE — BIKE RIDDEN AT EVENT
TRANSMOTO
Demo Bike Programs
KTM Group demo bikes
Across seven events in 2025 and 2026, Transmoto entrants test rode the latest KTM Group machinery — a ride-before-you-buy funnel that puts riders on new bikes and points them straight at the dealer network.
2025 · GASGAS United In Dirt Tour
- Miva StationQLD
- NarrabriNSW
- EskdaleVIC
2026 · KTM Group Demo Bike Program
- Macleay ValleyNSW48 riders
- Miva StationQLD56 riders
- NarrabriNSW65 riders
- EskdaleVICUpcoming
TRANSMOTO
Transmoto riders don't just turn up — they spend. On servicing, parts, gear and new bikes, and in every town that hosts a round. Here's what three years of that adds up to.
TRANSMOTO
The Economic Engine
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in economic spending, put in motion
The total stimulus Transmoto Enduro Events have driven through the motorcycle industry and the regional towns that host us — across 15 events.
TRANSMOTO
The Economic Engine
Where the $15.55M comes from
MOTORCYCLE INDUSTRY SPEND
$12.15M
Spent through the motorcycle industry
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Parts & servicing
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Riding apparel
HOST-TOWN ECONOMIES
$3.40M
Injected into the regional towns that host us
$12.15M through the motorcycle industry + $3.40M into host-town economies = $15.55M total, across 15 events. Parts & servicing and riding apparel are the two components of industry spend.
TRANSMOTO
Community & Region
More than a race weekend
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Raised for local RFS / CFA & charities
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Attendees travel in from outside the area
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Travel 150km+ to ride, most staying multiple days
Pole Position auctions, the MXstore Charity Boot Race, local track-builders and businesses — the program leaves every host community better off.
TRANSMOTO
Reach & Media
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all-inclusive content reach
Across social, email, web, video and press — the total brand exposure the Transmoto Enduro Events program has delivered for KTM Group over three years.
TRANSMOTO
Reach & Media
The channels behind it
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Organic social reach
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Paid social reach
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Emails delivered
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Event website page-views
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Paid link clicks
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Event posts across Facebook & Instagram
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Paid social ad campaigns
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YouTube videos produced
TRANSMOTO
Rider Sentiment
Riders love it — and come back
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Rate sign-on good/excellent
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Rate registration good/excellent
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Loved it, can't wait to return
TRANSMOTO
Strategy Moving Forward
Participant first
- Sunday-night camping
- In-house catering
- Evolution of experience & offering
- Execute, listen, adjust
- Participation leaderboard
Robust · Sustainable · Future-proof
Reduce frequency, increase impact
Partnership evolution
TRANSMOTO
Upcoming Events
2026 2 events remaining
Sept 12–13
Transmoto 8-Hour @ Eskdale, Vic
SOLD OUT · 650 riders
Oct 24–25
Transmoto 12-Hour @ Batemans Bay, NSW
Entries open Aug · 600 riders anticipated
TRANSMOTO
Upcoming Events
2027 6 events
March
Transmoto 8-Hour @ Macleay Valley, NSW
April
Transmoto Narrabri Weekender
3 nights camping
May
Transmoto 8-Hour @ Miva Station, Qld
September
Transmoto 8-Hour @ Eskdale, Vic
October
Transmoto 8-Hour @ Young, NSW
October
Transmoto 8-Hour @ Coffs Harbour, NSW
TRANSMOTO
Upcoming Events
2028 6 events
March
Transmoto 12-Hour @ Batemans Bay, NSW
April
Transmoto 8-Hour @ New Venue
May
Transmoto 8-Hour @ Miva Station, Qld
September
Transmoto Narrabri Weekender
3 nights camping
September
Transmoto 8-Hour @ Eskdale, Vic
October
Transmoto 8-Hour @ Blayney, NSW
TRANSMOTO
New Concepts
Transmoto 24-Hour Enduro
A marquee endurance format on the horizon — racing day into night, the biggest test yet, and a new flagship for the KTM Group partnership to anchor.
TRANSMOTO
The program
works.
19 events across three years. A high-value, brand-loyal audience. Millions of touchpoints. Real spend, real communities, real bike sales. We're proud of what we've built with KTM, Husqvarna, GASGAS & WP — and there's a clear runway for the years ahead.
Proudly partnered with
Transmoto Enduro Events · Partnership Value Report · V1 draft for internal review · Data Jan 2024 – 2026 YTD