3 years. 19 events.
Building on a 10-year partnership.
What the naming-rights sponsorship of the Transmoto Enduro Events program has delivered for KTM, Husqvarna, GASGAS & WP over the last three years.
3 years. 19 events.
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TRANSMOTO
The Memorable Moments
What we have built together
The Partnership at a Glance
The numbers so far
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Total rider entries
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Unique riders
1 in 3 come back for more
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Total attendance
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Events staged
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Juniors & Ladies Loop entrants
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Rate the events good or excellent
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All-inclusive content reach
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Economic stimulus generated
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Average entrant income
TRANSMOTO
In the last three years, 3,340 riders have raced one Transmoto Enduro Event, 1,563 have raced two or more, 625 have done three-plus, and 165 have lined up five or more times — a fresh audience at every event, with a loyal core that keeps coming back.
TRANSMOTO
Bespoke Purchase Survey
From intent to actual sales
Our individual event reports only capture what riders intend to buy. So, for this review we commissioned a dedicated survey to capture what the Transmoto audience has actually purchased since January 2024 — and how many bikes were a KTM, Husqvarna or GASGAS.
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Bought a dirt bike since Jan 2024
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Of those purchases were KTM Group
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Bought brand-new from a dealership
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Name a KTM Group brand as their next purchase
BRAND ACTUALLY PURCHASED SINCE JAN 2024
ESTIMATED KTM GROUP NEW-BIKE SALES SINCE JAN 2024
~$24M
Around 1 in 3 surveyed riders bought a brand-new KTM Group bike. Scaled across our ~4,900 unique riders, that points to roughly $24 million in new KTM Group sales.
An indicative estimate extrapolated from survey results — not actual sales figures.
TRANSMOTO
KTM, Husqvarna & GASGAS Owners
Two in three riders are already yours — and are being retained
BIKE CURRENTLY RIDDEN
64%
are KTM, Husqvarna or GASGAS
BRAND INTENDED FOR NEXT PURCHASE
67%
intend to buy a KTM Group brand next
TRANSMOTO
Other Manufacturers
The other third is a conversion opportunity
One in three Transmoto Enduro Event riders is on a rival brand today — a warm, in-market audience. That's the share the partnership puts within reach. Yamaha is the one to watch: the single most-ridden rival, and the brand the most riders name as their next buy.
BIKE CURRENTLY RIDDEN — RIVAL BRANDS
36%
ride a rival brand today
INTEND TO BUY NEXT — RIVAL BRANDS
33%
plan to buy a rival next
TRANSMOTO
What They Ride
Weapons of choice
DISCIPLINE — BIKE RIDDEN AT EVENT
ENGINE — BIKE RIDDEN AT EVENT
TRANSMOTO
83% are road-licensed riders, and 70% race on a one-event licence — Transmoto Enduro Events are the front door into competitive off-road racing, and present a pipeline of new customers into the KTM Group.
TRANSMOTO
Demo Bike Programs
KTM Group demo bikes
Across seven events in 2025 and 2026, Transmoto entrants test rode the latest KTM Group machinery — a ride-before-you-buy funnel that puts riders on new bikes and points them straight at the dealer network.
2025 · GASGAS United In Dirt Tour
- Miva StationQLD
- NarrabriNSW
- EskdaleVIC
2026 · KTM Group Demo Bike Program
- Macleay ValleyNSW48 riders
- Miva StationQLD56 riders
- NarrabriNSW65 riders
- EskdaleVICUpcoming
TRANSMOTO
Demo Bike Programs
See it in action
TRANSMOTO
Transmoto riders don't just turn up — they spend. On servicing, parts, gear and new bikes, and in every town that hosts an event. Here's what three years of that adds up to.
TRANSMOTO
The Economic Engine
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in economic spending
The total stimulus Transmoto Enduro Events have driven through the motorcycle industry and the regional towns that host us — across 17 events to date.
TRANSMOTO
The Economic Engine
Where the $18.07M comes from
MOTORCYCLE INDUSTRY SPEND
$14.11M
Spent through the motorcycle industry
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Parts & servicing
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Riding apparel
HOST-TOWN ECONOMIES
$3.96M
Injected into the regional towns that host us
TRANSMOTO
Community & Region
More than a race weekend
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Raised for local RFS / CFA & charities
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Attendees travel in from outside the area
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Travel 150km+ to ride, most staying multiple days
Pole Position auctions, the MXstore Charity Boot Race, local track-builders and businesses — the program leaves every host community better off.
TRANSMOTO
Reach & Media
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all-inclusive content reach
Across social, email, web, video and press — the total brand exposure the Transmoto Enduro Events program has delivered for the KTM Group over three years.
TRANSMOTO
Reach & Media
The channels behind it
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Organic social reach
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Paid social reach
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Emails delivered
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Event website page-views
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Paid link clicks
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Event posts across Facebook & Instagram
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Paid social ad campaigns
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YouTube videos produced
TRANSMOTO
Branded Assets
Everywhere you look
TRANSMOTO
Rider Sentiment
Riders love it — and come back
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Rate sign-on good/excellent
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Rate registration good/excellent
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Loved it, can't wait to return
TRANSMOTO
Strategy Moving Forward
Participant first
- Sunday-night camping
- In-house catering
- Evolution of experience & offering
- Execute, listen, adjust
- Participation leaderboard
Robust · Sustainable · Future-proof
Reduce frequency, increase impact
Partnership evolution
TRANSMOTO
Upcoming Events
2026 2 events remaining
Sept 12–13
Transmoto 8-Hour @ Eskdale, Vic
SOLD OUT · 650 riders
Oct 24–25
Transmoto 12-Hour @ Batemans Bay, NSW
Entries open Aug · 600 riders anticipated
TRANSMOTO
Upcoming Events
2027 6 events
March
Transmoto 8-Hour @ Macleay Valley, NSW
April
Transmoto Narrabri Weekender
3 nights camping
May
Transmoto 8-Hour @ Miva Station, Qld
September
Transmoto 8-Hour @ Eskdale, Vic
October
Transmoto 8-Hour @ Young, NSW
October
Transmoto 8-Hour @ Coffs Harbour, NSW
TRANSMOTO
Upcoming Events
2028 6 events
March
Transmoto 12-Hour @ Batemans Bay, NSW
April
Transmoto 8-Hour @ New Venue
May
Transmoto 8-Hour @ Miva Station, Qld
September
Transmoto Narrabri Weekender
3 nights camping
September
Transmoto 8-Hour @ Eskdale, Vic
October
Transmoto 8-Hour @ Blayney, NSW
TRANSMOTO
New Concepts
Transmoto 24-Hour Enduro
A marquee endurance format on the horizon — racing day into night, the biggest test yet, and a new flagship for the KTM Group partnership to anchor.
TRANSMOTO
The program
works.
19 events across three years. A high-value, brand-loyal audience. Millions of touchpoints. Real spend, real communities, real bike sales. We're proud of what we've built with KTM, Husqvarna, GASGAS & WP — and there's a clear runway for the years ahead.
Proudly partnered with
Transmoto Enduro Events · Partnership Value Report · V1 draft for internal review · Data Jan 2024 – 2026 YTD