3 years. 19 events.
Building on a 10-year partnership.
What the naming-rights sponsorship of the Transmoto Enduro Events program has delivered for KTM, Husqvarna, GASGAS & WP over the last three years.
3 years. 19 events.
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TRANSMOTO
The Memorable Moments
What we have built together
The Partnership at a Glance
The numbers so far
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Events staged
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Total rider entries
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Unique riders
1 in 3 come back for more
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Average entrant income
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Juniors & Ladies Loop entrants
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Total attendance
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All-inclusive content reach
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Economic stimulus generated
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Rate the events good or excellent
TRANSMOTO
In the last three years, 1,563 riders have raced two or more events, 625 have done three-plus, and 165 have lined up five or more times — a fresh audience at every event, with a loyal core that keeps coming back.
TRANSMOTO
Bespoke Purchase Survey
From intent to actual sales
Our event reports capture what riders intend to buy. So for this review we commissioned a dedicated survey to capture what the Transmoto audience has actually purchased since January 2024 — and how much of it is KTM Group.
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Bought a dirt bike since Jan 2024
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Of those purchases were KTM Group
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Bought brand-new from a dealership
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Name KTM Group as their next purchase
BRAND ACTUALLY PURCHASED SINCE JAN 2024
INDICATIVE — KTM GROUP NEW-BIKE SALES SINCE JAN 2024
~$23M
≈31% of riders bought a new KTM Group bike (46% new × 68% KTM Group) × ~$15K avg × 4,903 unique riders.
Indicative only — self-selection may inflate incidence; even at half the surveyed rate that's $11M+.
INTERIM — live survey data: 151 responses and counting (survey still open; figures will firm up). Bespoke survey commissioned specifically for this KTM Group review — capturing recent purchase history the standard event reports don't.
TRANSMOTO
84% are road-licensed riders, and 70% race on a one-event licence — Transmoto is the front door into competitive off-road, and a pipeline of new riders into the KTM Group family.
TRANSMOTO
KTM, Husqvarna & GASGAS Owners
Two in three riders are already yours — and want to stay
BIKE CURRENTLY RIDDEN
65%
are KTM · Husqvarna · GASGAS
BRAND INTENDED FOR NEXT PURCHASE
67%
intend to buy KTM Group next
TRANSMOTO
What They Ride
Weapons of choice
DISCIPLINE — BIKE RIDDEN AT EVENT
ENGINE — BIKE RIDDEN AT EVENT
TRANSMOTO
Demo Bike Programs
KTM Group demo bikes
Across six events in 2025 and 2026, Transmoto entrants test rode the latest KTM Group machinery — at Miva Station in Qld, Narrabri in NSW, and Eskdale in Vic.
TRANSMOTO
Transmoto Enduro Events drive real spend through the motorcycle industry — servicing, parts, gear and new-bike buying — plus $3.4M into the regional towns that host us.
TRANSMOTO
The Economic Engine
$15.55M in spending, put in motion
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Total economic stimulus
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Motorcycle industry spend
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Parts & servicing
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Riding apparel
TRANSMOTO
Community & Region
More than a race weekend
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Raised for local RFS / CFA & charities
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Injected into host-town economies
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Attendees travel in from outside the area
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Travel 150km+ to ride, most staying multiple days
Pole Position auctions, the MXstore Charity Boot Race, local track-builders and businesses — the program leaves every host community better off.
TRANSMOTO
Reach & Media
Brand touchpoints
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All-inclusive content reach
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Organic social reach
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Paid social reach
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Emails delivered
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Paid link clicks
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Event website page-views
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Event posts across Facebook & Instagram
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Paid social ad campaigns
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YouTube videos produced
TRANSMOTO
Rider Sentiment
Riders love it — and come back
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Rate sign-on good/excellent
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Rate registration good/excellent
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Loved it, can't wait to return
TRANSMOTO
The Road Ahead
Strong now — and growing
2026
SOLD OUT · 8-Hour @ Eskdale, Vic — Sept 12–13 · powered by GASGAS
On sale soon · 12-Hour @ Batemans Bay, NSW — Oct 24–25
Three 2026 rounds already run, two marquee events to come, and demand outstripping capacity.
2027 Draft calendar
- March8-HourNSW
- April8-HourQLD
- May8-HourNSW
- July8-HourNSW
- September8-HourVIC
- October12-HourNSW
Draft 2027 calendar — 6 events across March–October: 4 × NSW, 1 × VIC, 1 × QLD. Venues to be confirmed.
TRANSMOTO
The program
works.
19 events across three years. A high-value, brand-loyal audience. Millions of touchpoints. Real spend, real communities, real bike sales. We're proud of what we've built with KTM, Husqvarna, GASGAS & WP — and there's a clear runway for the years ahead.
Proudly partnered with
Transmoto Enduro Events · Partnership Value Report · V1 draft for internal review · Data Jan 2024 – 2026 YTD